Based on the search results, here are some common mistakes to avoid when creating Google Maps ads:
Not claiming and completing your Google Business Profile: This is the first step to ranking higher on Google Maps. When you claim your listing, you can provide many more details about your business, and the more information a business listing contains, the higher it will rank on Google Maps.
Neglecting negative keywords: Use negative keywords to avoid spending money on irrelevant clicks.
Using the wrong (or no) keyword match type: Use the right keyword match type to ensure your ads are shown to the right audience.
Having unorganized ad groups with too many keywords: Organize your ad groups and use relevant keywords to improve your ad performance.
Not having an ad copy testing strategy: Test your ad copy regularly to see which ad provides better results.
Underfunding your campaigns: Allocate enough budget to your campaigns to ensure they can perform well.
Taking too broad of an approach with targeting: Target a specific location and set bids by location, so that your bids increase for people located near your business.
Not using Promoted Pins: Promoted Pins are bold pins that pop out on Google Maps app even if the user hasn't searched for them. Paying for promoted pins can help you attract more customers to your business.
Not tracking your performance: Monitor your Business Profile’s visibility in Google Maps, the local pack, and the Local Finder. You want your listing to appear every time someone searches for a relevant local keyword. Track your performance to see whether your Google Maps marketing strategy is working
By avoiding these common mistakes, you can create effective Google Maps ads that will help you attract more customers to your business.