To create effective Google Maps ads, you can follow these best practices:
Claim and complete your Google Business Profile: This is the first step to ranking higher on Google Maps. When you claim your listing, you can provide many more details about your business, and the more information a business listing contains, the higher it will rank on Google Maps.
Use location targeting and bid by location: Target a specific location and set bids by location, so that your bids increase for people located near your business.
Optimize your keywords: Use keywords in your campaigns that relate to your location and what people are searching for locally.
Use Promoted Pins: Promoted Pins are bold pins that pop out on Google Maps app even if the user hasn't searched for them. Paying for promoted pins can help you attract more customers to your business.
Analyze location performance: Review metrics to identify high-performing locations. Adjust bids for success: Increase bids for top-performing locations.
Use search results ads: If you want to be the first choice within your area, you can opt to place a paid map listing. This ad will appear in areas around the Google Search ecosystem like the 3-Pack and Maps.
Track your performance: Monitor your Business Profile’s visibility in Google Maps, the local pack, and the Local Finder. You want your listing to appear every time someone searches for a relevant local keyword. Track your performance to see whether your Google Maps marketing strategy is working.
By following these best practices, you can create effective Google Maps ads that will help you attract more customers to your business.