There are several ways to use Google Maps to attract more clients to your business. Here are some tactics you can use:
Advertise on Google Maps: Advertising on Google Maps is a powerful way to attract nearby customers. You can show local search ads on Google Maps by enabling location assets for your Google Ads account, setting up or updating your Business Profile listing, using location targeting and bid by location, and optimizing your keywords.
Promote your business with Promoted Pins: Promoted Pins are bold pins that pop out on Google Maps app even if the user hasn't searched for them. Paying for promoted pins can help you attract more customers to your business.
Create or update your Business Profile: Your Business Profile is what’s previewed in Google Maps, the local pack, and the Local Finder. Complete and detailed profiles rank better in Google’s map results. Because Google can “better understand your business and match your profile to relevant searches.” They also drive local business by helping customers make informed decisions.
Encourage customers to leave reviews: Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business' local ranking. Encourage your customers to leave reviews and respond to them to show that you value their feedback.
Optimize your website for local search: Ensure your web presence, including your website and external content, is optimized for your local audience. This will help your website to rank higher in Google Search, but may also influence how high you rank on Google Maps.
Track your performance: Monitor your Business Profile’s visibility in Google Maps, the local pack, and the Local Finder. You want your listing to appear every time someone searches for a relevant local keyword. Track your performance to see whether your Google Maps marketing strategy is working.
By using these tactics, you can attract more clients to your business and improve your visibility on Google Maps.