A local SEO report is a document that provides a comprehensive overview of the performance and effectiveness of your local search engine optimization efforts. Local SEO focuses on optimizing your online presence to improve visibility in local search results, making it easier for nearby customers to find your business when searching for products or services in your geographic area. A local SEO report typically includes the following key components:
Business Information: This section includes essential details about your business, such as its name, address, phone number (NAP), website URL, and Google My Business (GMB) listing link. This information is used to verify the accuracy of your online business listings.
Key Performance Metrics: Local SEO reports often start with a summary of key performance metrics that provide insights into your online visibility and engagement with potential customers. These metrics may include:
Total impressions: The number of times your business appeared in local search results.
Total clicks: The number of times users clicked on your business listing.
Click-through rate (CTR): The percentage of users who clicked on your listing after seeing it in search results.
Phone calls: The number of phone calls generated from your online listings.
Direction requests: The number of times users requested directions to your business.
Website Metrics: This section focuses on your website's performance in local search. It includes data on organic traffic from local searches, the top landing pages receiving local traffic, and any conversion metrics relevant to your business, such as form submissions or appointment bookings.
Local Keyword Rankings: Local SEO reports often track the rankings of targeted keywords in local search results. It lists the keywords, their current rankings, and any changes in rankings over time. These rankings help assess the effectiveness of your SEO strategy.
Online Reviews: Reviews and ratings from customers play a crucial role in local SEO. This section summarizes the total number of reviews, average rating, and recent reviews from various online review platforms like Google, Yelp, and Facebook.
Local SEO Activities: Local SEO reports may include details of activities and strategies undertaken during the reporting period. This can include updates to your Google My Business listing, the creation of new citations (mentions of your business NAP), link-building efforts, and content updates or additions relevant to local search.
Competitor Analysis: To gauge your competitiveness in local search, some reports include an analysis of key competitors. This analysis may compare keyword rankings, citation profiles, and other factors to understand how your business stacks up against competitors.
Recommendations: Based on the analysis and findings, a local SEO report often concludes with recommendations for the next reporting period. These recommendations may include specific actions to improve your local SEO strategy, content creation ideas, and areas of focus.
Conclusion: This section summarizes the key takeaways from the report and highlights the progress made during the reporting period.
Attachments: Reports may include visual elements such as graphs, charts, and screenshots to illustrate data trends. Additionally, they may include attachments of supporting data and analytics reports.
Local SEO reports serve as valuable tools for businesses to track the impact of their efforts, make data-driven decisions, and continually refine their local SEO strategies to attract more local customers.